Storytelling

Stories make us human

Telling stories makes us human. Everyone has a story to tell, but not everyone is confident of telling that story in a way that triggers a productive emotional response. Some people feel that their work, even their lives, are intrinsically dull and without meaning. Cogent Content rejects this notion. Most people are capable of telling an attention-grabbing story. We’ll show you how to discover the power of ‘wow!’ and help you to communicate more effectively. 

Cogent Content will help you to identity your audience and capture attention during those crucial, first 30 seconds. We’ll help you unlock the power of honesty and transparency and the importance of using evidence and rich detail in your storytelling. You are an expert in what you know and what you do. You will recognise the value in your ideas and experience. Cogent Content will show how to develop a distinct written, verbal and visual identity and speak like you really speak.