We're different
Three questions…
The world has changed. The barriers between different branches of knowledge are falling. The multidisciplinary approach is central to success. A broad, holistic understanding of the environment is needed if we are to separate sense from nonsense and communicate effectively.
Cogent Content plan, create, and deliver useable, compelling content that will help you achieve sustainable personal and business outcomes. We do this by applying our broad knowledge and understanding of the political, economic, social, technical, legal and environmental factors that shape the world around us.
Our approach is built on identifying honest answers to searching questions that fall under three straightforward, interconnected, yet often overlooked headings:
Who?
Do I fully understand the stakeholders who determine the difference between success or failure? Who do I want to influence; what stimulates them?
Why?
What do I want to achieve; what problem am I really trying to fix? If these stakeholders could do anything to help me, what is it?
Why me?
What do I have that is different, new and valuable to the people that I want to influence? How do I know I’m good at what I do; how do I make things happen?
Useful, accessible content
The content we create projects your personality, reflects the goals and expectations of your intended audience and prompts them to take action. It is relevant and shaped to recognise the way that your audience thinks; it speaks in a language that your audience understands.
Our content is useful, accessible and always consistent with values and beliefs of you, the storyteller.
Ethical inputs, sustainable outputs
Cogent Content is committed to continuing professional development and ethical and sustainable business practice as well as the principles of co-operation and community enterprise.
We believe in equality, fairness and social justice for all and seek to work with clients from all backgrounds who share these progressive values.
Our team
The Cogent Content team has a strong educational background in applied science and engineering, combined with over 75 years of accumulated management experience in the private, public and charitable sectors. We sometimes find ourselves herding cats. We quite enjoy it; and we are pretty good at it too.